How Gold Coast Trailer keeps renting while Omar is out on the job
Building Goldcoast Trailer & Equipment
Omar Marcial from Boca Raton, Florida always wanted to run his own rental company. As he put it, he had been wanting to for a long time, then woke up one day and decided to take a leap of faith. That leap became Goldcoast Trailer & Equipment LLC, a business built around accessible pricing and practical gear for everyday customers.
Today he rents dump trailers, small equipment, and tools, while also handling small engine repairs for a wide mix of renters: landscapers, contractors, DIY-ers, homeowners, and local businesses. Flexibility and variety are the point. As demand grew, so did the fleet, with more trailers added to cover a wider range of jobs.
Gold Coast's website reflects that promise. Hauling made easy, contactless booking, road-ready equipment, and transparent pricing. No phone tag, no paperwork stack, no surprises at checkout.
Why Omar switched to Lockii
Earlier on, admin lived in PDFs and Word docs. Invoicing, customer details, and tracking growth took too much time for a family-run team that depends on speed and clarity. Omar moved onto online booking tools to get structure, but he still needed something easier and friendlier as the business kept growing.
Gold Coast serves people who need dump trailers for big projects and tools for yard work. Those customers expect a simple hire experience. Omar wanted software that matched that standard, with support that felt personal instead of ticket-queue distant.
Lockii checked both boxes. A cleaner booking flow for renters, and a team he could actually work with while he was building the business.
What changed after moving to Lockii
The biggest operational win is simple. Omar can be on a job on the road and still rent trailers without being there. In his words, it is like being in two places at the same time.
That matters for a business that hauls materials, supports landscaping crews, and serves homeowners on weekend projects. Rentals keep moving while Omar is out doing the work that built Gold Coast in the first place.
He also points to the support. Lockii feels user friendly, the customer service is strong, and he gets the same representative every time. For Omar, that consistency is part of why the switch stuck.
Real moments from the field
Omar is direct about what helped most: "Lockii gets shit done." That hands-on support made the biggest difference while he set up contactless booking and kept serving Boca Raton customers.
On the customer side, Gold Coast leans into convenience: book online anytime, pick up without the wait, and get trailers and equipment that are inspected and ready. Lockii lets that promise hold even when Omar is already on another job.
Lockii is awesome, it's user friendly with amazing customer service, and I get the same representative every time. I'm able to be on a job on the road and still rent my trailers without being there. It's like being in two places at the same time.
Omar Marcial, Goldcoast Trailer & Equipment
What comes next for Gold Coast Trailer
Omar's long-term goals are to grow geographically and stay fair to the average day consumer. He wants Gold Coast to remain a family business that shows up for everyday renters, not just commercial accounts.
With Lockii running bookings while he is out on the road, that path is clearer. Keep pricing accessible, keep the fleet practical, and keep expanding without choosing between serving customers and being stuck at the lot.
